Patelco Credit Union taps Luis Echegoyen
as company spokesperson in an effort to
attract Bay Area Latino customers
(San Francisco, CA) - San Francisco-based Patelco Credit Union will launch a new Spanish-language multi-disciplinary campaign, targeting Bay Area Latinos, starting on November 5th for eight weeks.
As part of this effort, Luis Echegoyen, broadcast pioneer and long-time television news anchor of Univision in San Francisco (KDTV), has been hired to communicate the value of Patelco Credit Union and its new remittance product in a high impact, broad-reach radio effort. Point-of-sale, collateral, and events marketing efforts are said to support the campaign.
Jake Beniflah, owner of Integrados, a Hispanic marketing consulting company in San Francisco explains, "Luis Echegoyen has been a household name in San Francisco for decades, as he has brought the news to millions of Bay Area Latinos personally, every night. Luis Echegoyen will help bring credibility and trust, and will help generate brand awareness to a company that has been close to the community for over 60-years. Luis Echegoyen is not just the company spokesperson; he's been a Patelco member for many years."
Specifically, Patelco Credit Union will be providing a more competitive remittance product called, Envios a Casa, in which it has partnered with more than 7,500 paying agents in Mexico, Guatemala, El Salvador and other countries in Latin America. The remittance arrives in its destination in minutes, and is free of charge, as long as the member has a Patelco savings or checking account.
Carol Highton, Chief of Strategic Innovation at Patelco Credit Union, explains, "As Boomers continue to age, it is important for us to seek new segments like the Latino population, which will help provide new streams of revenue in the future. The Bay Area is approximately 25% Latino, and so it vital for our business to more fully develop and strengthen the diversity of our membership, as we move into the future.
About Patelco Credit Union
Serving the Bay Area for over 60-years, Patelco Credit Union celebrates the diversity of the Latino community and is committed to meet the specific needs of underserved Latinos through specially-designed products and services. Patelco Credit Union offers better rates, fewer fees and more personalized services in Spanish to Latinos in the Bay Area with the goal of improving their lives financially, today and in the future.
Patelco Credit Union is one of the largest and most successful credit unions in the United States with assets over $4 billion. It is also one of the most convenient and innovative credit unions, delivering service to members through 36 branches in California and one branch in Illinois as well as through our nationwide network of 25,000 ATMs and our participations in state and regional Credit Union Service Centers. For more information, please log on to: www.patelco.org.
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